Searching for Leads within Prospector

by David Stys 5. August 2010 09:10

Prospector makes it easy to search the system for leads that you are looking for. It's as easy as logging into Prospector and specifying your search criteria. Prospector does the rest and returns to you a list of leads you were searching for. Follow the simple steps in the screencast tutorial below to see how it is done.

Uploading a List of Leads into Prospector

by David Stys 5. August 2010 09:04

Having recently sourced a new list of leads, you probably want to have them processed and scored by Prospector as quickly as possible. The easiest way to accomplish this is by uploading that list into Prospector. Follow the simple steps shown in the screencast tutorial below and you'll be on your way. Prospector will begin processing and scoring those records to be returned to you through your CRM integration.

Our New Login Page

by David Stys 14. April 2010 06:12

As you can see we are in the process of updating our Prospector Login page. Our mission is to begin providing users helpful information and tips to help you get the most out of the Prospector platform each and every day.

Please use the login form at the top-right of this page to access Prospector where you will find all the functionality and features you have come to expect. And check back often for new information.

 

Searching for Leads in Prospector

by David Stys 2. April 2010 08:17

After your Prospector account has been up and running for a while, you are sure to have thousands of customer records that have passed through the Prospector pipeline. Many of those records have been enhanced with Acxiom or InfoUSA profile data and ultimately assigned a Prospector 5-star rating. Through the integration, all of those records have returned to your CRM. While you can do sophisticated querying in your CRM to create lists of scored leads, Prospector offers a simple wizard for creating a list of leads that meet a certain criteria set.

The following tutorial explains how to search Prospector for a certain set of leads. The result is a list that can be used within a campaign, or exported for use outside of Prospector.

Launch the Search Wizard

Log into Prospector and click on "Lists" item in the left-hand side navigation bar. Prospector will display a tableview of lists you've previously created. Click on "New Search" on the tollbar menu and the List Wizard will launch.

 

List Wizard 1

Setup Details

 

  • Provide a name for your list.
  • Select the checkbox if you'd like your list to be dynamic and refresh itself each night. 
  • Select a scoring model if you'd like to look for leads that have been scored on a particular model.
  • Select the star ratings you are interested in. For instance, to search for Hot Leads, select the 5- and 4-star choices.
  • Indicate a date range to limit your search results to include leads that have entered Prospector during a certain time period.
  • Finally, indicate whether you are looking for leads that have or have not yet been assigned to a sales rep.

Limit Your Seach to Particular Neighborhoods

The next step in the wizard allows you to limit your search to a particular geographical region. You may enter a list of zip codes, or click on the map to indicate regions of interest.

Select Campaigns

Instead of searching for Prospects system-wide, you may choose to search within particular campaigns. To do so, simply select one or more campaigns from the list provided. 

Specify Survey Questions

The next step in the wizard allows you to query based on particular responses to survey questions. If you have done an extensive amount of surveying, you'll be able to identify leads who responded in a certain way. For example, you could search for leads who indicated on a survey that they are avid fans are also interested in a bobblehead promotion.

List Exclusion

There may be times where you would like to exclude certain leads from your search results. For instance, you may want to find all Hot Leads that are NOT current season ticket holders. Use this step of the wizard to exclude your customer list from your search results.

Confirmation

The final step of the wizard allows you to review the criteria you set. Click "Confirm" and Prospector will begin compiling a list of leads that fit your criteria. Here are a few ideas of what to do with your new list.

  • Assign the list to a Prospector campaign. The leads will be assigned to sales reps according to the rules of that campaign.
  • Do an advanced export to further review the contents of your list, or to import into another system.
  • Create a custom report to analyze sales associated with leads on the list
Keep an eye out for future posts that review these and other activities.

 

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Import a Lead List into Prospector

by David Stys 26. March 2010 09:16

Whether you just purchased a new lead list, or collected names and addresses at an event, you probably want to get these new leads into Prospector for scoring. The quickest way to do so is by using Prospector's List Import feature. The following steps will guide you through the simple process of importing new leads into Prospector. In the end, you'll have a collection of newly scored leads that will be delivered back into your CRM automatically.

Prepare Your List for Uploading

In order to import your lead list into Prospector, you need to do a little preparation first. Organize your leads into an excel file, and include the following columns of information for each lead. Don't worry if some of your leads have missing information, but include as much as possible. Or click here for a template you can follow!

  • FirstName
  • Lastname
  • Email
  • Phone
  • Cell
  • Address 1
  • Address 2
  • City
  • State
  • Zip
  • Country
  • Business Name
  • Position
  • Phone (work)

Launch the List Import Wizard

After logging into Prospector, click on the "Lists" tab on the leftside navigation. Click on the "Import" button to launch the List Import Wizard. Click "choose file" to select the excel file you prepared in the previous step. Specify if you have included column names in the excel file, and then enter a name for your list. Be as descriptive and clear as possible. Click Next to continue.

Import Wizard

Confirmation and Upload

The final step of the Import Wizard is a chance to check your work before starting the upload. If you need to make any adjustments, click the "Previous" button to navigate backwards through the wizard. Otherwise, if all looks good, click "Confirm" to start the file upload. More...

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